http://toosmall.org/news/press-releases/too-small-to-fail-and-first-5-california-announce-new-partnership-to-improve-early-learning-and-well-being-of-californias-children

First 5 California launched its “Talk. Read. Sing.” campaign in March 2014, with a paid television and radio campaign spanning across California. In addition to broadcast media, the campaign also ran on online media platforms and ethnic media. Messages from the campaign encouraged parents and caregivers to engage in activities with their children that encourage early learning and improve vocabulary skills, increasing children’s chances at success in school and beyond.

http://www.first5california.com/parents/